Reviews can make or break a hotel’s reputation, not only directly affecting the property but also the brand itself. It's important to consider bad reviews. Addressing and rectifying them alleviate guests' negative experiences associated with that property. Just as important is remaining true to the flag, ensuring that brand standards (TV brand standards, PTACs & ACs brand standards, and hotel tech brand standards) and expectations are met.

Properties that feel they are not up to par or have turn the cheek on required updates should consider the following to get going in the right direction.

Operators are Fundamental

It’s important that operators really understand the details of the brand standards. This is important, as reserve allocations of future maintenance are a factor in the overall operating costs. Once those minimum requirements are met, it’s time to set a plan to set your property apart from others to truly boost guest satisfaction and experience.

Follow the Brand Standards

This is an obvious one, but the importance of maintaining brand standards is fundamental. Following the standards manual from cover to cover will save time and energy in the long run not only on amenities, but also on the maintenance schedules. Cutting corners on requirements will stand out to your guests. To carry a brand’s name means that you must meet the customer’s expectation associated with it.

Compliance Management is Key

Every member of the brand must be on the same page and work towards the common goal of improving the guests experience. To maintain the brand image, visits to the properties regularly should be happening. Not only to inspect the current state but also paying attention areas that might need improvement down the road to have the most proactive approach possible.

Do you have any questions?

If you have any questions on the standards for your hotel or other hotel tech products, feel free to reach out to us directly. We are happy to help clarify any inquiries.