Proprietary content platforms like Marriott GRE, Hilton Connected Room, and IHG Studio directly influence which hospitality TVs hotels can deploy. TVs must meet specific performance, compatibility, and security requirements to support these platforms effectively. Selecting non-compliant equipment can lead to failed brand inspections, limited functionality, or costly replacements. Partnering with knowledgeable distributors helps ensure TVs are approved, future-ready, and aligned with brand standards.