A quick, practical guide for hotel managers + engineering / IT teams

Samsung’s HG55BU800 hospitality TVs runs streaming apps (Smart Hub), but many properties ship them with app access locked down for consistency and guest security. The good news: you can enable Smart Apps from the Hotel Option (Hospitality) menu, install the apps you want, then lock things back down.

Below is a “do-this-now” walkthrough you can hand to staff.

Before you start (2-minute checklist)

1. Remote type matters

   • If you have the newer Samsung “minimal” remote, the Hotel Option menu is accessed using a +/– button sequence (shown below).

   • Some hospitality remotes also support the common shortcut MUTE → 1 → 1 → 9 → OK/Enter to open the Standalone/Hotel menu.

2. Have a hotel-controlled network ready

   • Smart Apps require the TV to be connected to the internet (wired or Wi-Fi). Samsung’s Hotel Option menu includes Smart Service → Network Setup for this.

3. Decide who “owns” the apps

   • App installs often require a Samsung Account (property-managed is recommended rather than personal).

Step-by-step: Enable Smart Apps (Smart Hub) in the Hospitality Menu

Step 1) Open the Hotel Option (Hospitality) menu

On the Samsung remote used with the HBU800 hospitality series:

1. Press the +/– button

2. Press Up

3. Press Down

4. Press Select/OK

You should now see the Hotel Option menu.

If that doesn’t work on your remote, try the alternate shortcut (common on hospitality remotes):
MUTE → 1 → 1 → 9 → OK/Enter

Step 2) Confirm you’re in the right operating mode (Standalone vs Interactive)

In Hotel Option, find Hospitality Mode and confirm the correct mode for your property:

• Standalone = TV operates on its own (common for many hotels)

• Interactive = TV is controlled by an SI vendor system (STB/SBB)

If your rooms use an interactive head-end / set-back box solution, coordinate changes with your integrator before enabling apps broadly.

Step 3) Connect the TV to the internet (Smart Service → Network Setup)

In the Hotel Option menu:

1. Go to Smart Service

2. Open Network Setup

3. Choose Open Network Settings and connect via Wired or Wireless (Wi-Fi)

Tip: If you’re rolling this out property-wide, do the network setup on one TV first and verify it works end-to-end before cloning settings.

Step 4) Accept Smart Hub Terms (this is the “Smart Apps won’t show” gotcha)

Still under Hotel Option → Smart Service:

• Open Terms & Policy and complete/accept the Smart Hub service agreement.

If Terms aren’t accepted, the app experience is often limited or blocked.

Step 5) Turn on app editing/installation access (Apps Editable)

In Hotel Option → Smart Service:

• Set Apps Editable to ON

This is the key switch many hotels use to temporarily allow app changes during setup.

Step 6) Exit and save

To save changes, turn the TV off and back on (power cycle).

Step-by-step: Install the apps you want (Netflix, YouTube, etc.)

1. Press Home (Smart Hub/Media Home)

2. Go to Apps

3. Sign in with the property’s Samsung Account if prompted (recommended: a managed account used only for in-room TVs)

4. Install the apps you want (Netflix, YouTube, Prime Video, etc.)

Samsung markets the HBU800 series as supporting guest access to popular streaming services via Smart Hub.

Lock it back down (recommended after installing)

Once apps are installed and tested:

1. Re-open Hotel Option (same button sequence as Step 1)

2. Go to Smart Service

3. Set Apps Editable back to OFF

4. Power cycle the TV again to ensure the restriction sticks.

This helps prevent guests from changing the hotel’s intended app lineup.

Troubleshooting quick hits

“Apps” is missing or only shows a limited tile

• Re-check Network Setup (connected and online).

• Confirm Terms & Policy was accepted in Smart Service.

• Temporarily set Apps Editable = ON, reboot, then try again.

You can’t access the Hotel Option menu at all

• Some properties enable security restrictions that require a password to enter Hotel Option. (Look for Hotel Option security settings if your TV is configured that way.)

• If the TV is fully controlled by an SI vendor in Interactive mode, changes may be limited until the system allows them.

Operations tip for hotels: standardize, then clone

If you’re enabling Smart Apps across many rooms, configure one TV first, validate everything (apps open, network stable, restrictions correct), then use Samsung’s USB cloning process to replicate settings fleet-wide.

Questions About Samsung Hospitality TVs or Other Hospitality Tech Products?

Feel free to contact our hospitality technology products team directly. We're happy to help with any inquiries you have and point you in the right direction.