As leaders in distribution of hospitality technology products, we understand that meeting the evolving expectations of your guests is crucial. Today’s traveler is tech-savvy, and their in-room entertainment experience is an essential part of their stay. The commitment to delivering a premium guest experience is essential, which is why Best Western recently adopted a new brand standard for in-room televisions.

New 50”+ Smart TV Brand Standard

Going forward, all Best Western hotels are required to feature 50”+ smart hospitality TVs in guest rooms. This change must occur before the end of 2024.

This upgrade is more than just a size increase, it represents a major enhancement in guest engagement and satisfaction. Larger screens offer a more immersive experience, whether your guests are relaxing after a long day or catching up on their favorite shows and movies.

Built-In Streaming Apps

In addition to the size upgrade, the new standard requires that these TVs come equipped with at least two popular streaming apps. The apps can be Netflix, Hulu, or any other platform. It's imperative to implement these, as guests now expect the ability to stream their favorite content during their stay. This move ensures that Best Western stays at the forefront of guest entertainment trends, delivering the seamless, home-like TV experience travelers have come to appreciate.

A New Hospitality TV Benchmark

Best Western's commitment to quality and innovation sets a benchmark for hospitality across the industry. As we continue to enhance our guest rooms, these new TV standards will help elevate our brand, contributing to higher guest satisfaction scores and driving repeat business.

TV Warranty You Can Trust: Philips Offers 5-Year Coverage

Finally, as you explore options for upgrading your hotel’s TVs, Philips now offers an exceptional 5-year warranty on their hospitality TV models for Best Westerns specifically. This extended warranty provides peace of mind for hoteliers, ensuring that your investment is protected and long-lasting.

This step forward in guest room entertainment is part of continued efforts to provide the best experience possible.

Best Western Hospitality Tech Case Study

Here's a case study of a collaboration with Transworld's hospitality tech team and Best Western in St Cloud, MN. They acquired 242 Philips televisions for their hotel rooms.

Questions About Hospitality TVs or Other Hospitality Tech Products?

Feel free to contact our hospitality technology products team directly. We’re happy to help with any inquiries you have and point you in the right direction.